SURFIE
About the project
Introducing Surfie, a project showcasing a logo and brand identity designed for a California-based business. Surfie is a surf school that specializes in teaching children the art of surfing. With a focus on positivity, boldness, and minimalism, the brand identity was carefully crafted to resonate with the target audience.
Surfie's core mission is to create a fun and engaging learning environment for young surf enthusiasts. The students, affectionately referred to as "Surfies," receive top-notch instruction from teachers who are known for their kindness and professionalism.
The brand's visual elements were thoughtfully chosen to capture the attention of the youthful audience. Playful typography adds a touch of energy and excitement to the overall design. The color palette, consisting of vibrant yellow, refreshing blue, and dynamic red, further enhances the brand's energetic and spirited image.
This project flawlessly demonstrates a well-executed branding strategy that not only appeals visually but is also perfectly tailored to the specific needs and preferences of a children's surf school in California. Surfie's logo and brand identity successfully capture the essence of the business, leaving a lasting impression on both students and potential customers alike.
Logo design and brand identity
Created by Oza Designs
2023
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